The oil spill

The website VoteVets.com was created to campaign veterans to occupy positions in the government. They recently brought up an ad http://www.youtube.com/watch?v=IOWffhbEn60 that talks about the oil spill in the Gulf of Mexico. They use this as a resource to attract peoples attention to this problem and at the same time encourage their main purpose, try to make people vote for veterans because "[we"ll] do whatever mission we're given and do it well". This is a very strong appeal to ethos well used for the cause. The first pictures we see are that of people pumping oil and of a crab covered in oil. This is an appeal to pathos that is used correctly for its purpose.

After all, is all this true? No, it is not. The veterans that created this ad did so based on the fact that we Americans are always miss informed. We believe everything that we hear as long as it sounds good. America is always going to be dependent in oil no matter what we do. How can we "cut our dependency in oil" if oil is always going to be needed one way or the other? We cannot. Of course we can start using "clean energy", but even that will not suffice our oil needs. They talk about pumping "our own oil". We cannot do that. All oil is pumped by an international company and ends all together with oil from all around the world. This creates a false appeal to logos that most people that watched this ad did not even see. All this is a well constructed ad that suficed its purpose, but it has false statements as well.